{"id":16840,"date":"2016-08-12T13:00:39","date_gmt":"2016-08-12T20:00:39","guid":{"rendered":"https:\/\/www.paloaltonetworks.com\/blog\/?p=16840"},"modified":"2016-08-12T10:53:57","modified_gmt":"2016-08-12T17:53:57","slug":"channel-scoop-august-12-2016","status":"publish","type":"post","link":"https:\/\/origin-researchcenter.paloaltonetworks.com\/blog\/2016\/08\/channel-scoop-august-12-2016\/","title":{"rendered":"Channel Scoop \u2013 August 12, 2016"},"content":{"rendered":"<p><a href=\"https:\/\/www.paloaltonetworks.com\/blog\/wp-content\/uploads\/2016\/07\/PAN_ChannelScoop_Blog1.jpg\"><div style=\"max-width:100%\" data-width=\"498\"><span class=\"ar-custom\" style=\"padding-bottom:54.02%;\"><img loading=\"lazy\" decoding=\"async\"  class=\"aligncenter size-full wp-image-16033 lozad\"  data-src=\"https:\/\/www.paloaltonetworks.com\/blog\/wp-content\/uploads\/2016\/07\/PAN_ChannelScoop_Blog1.jpg\" alt=\"PAN_ChannelScoop_Blog1\" width=\"498\" height=\"269\" srcset=\"https:\/\/origin-researchcenter.paloaltonetworks.com\/blog\/wp-content\/uploads\/2016\/07\/PAN_ChannelScoop_Blog1.jpg 498w, https:\/\/origin-researchcenter.paloaltonetworks.com\/blog\/wp-content\/uploads\/2016\/07\/PAN_ChannelScoop_Blog1-230x124.jpg 230w, https:\/\/origin-researchcenter.paloaltonetworks.com\/blog\/wp-content\/uploads\/2016\/07\/PAN_ChannelScoop_Blog1-74x40.jpg 74w\" sizes=\"auto, (max-width: 498px) 100vw, 498px\" \/><\/span><\/div><\/a><\/p>\n<p>Sit back and relax. Let us do the information gathering and give you the channel scoop.<!--more--><\/p>\n<ul>\n<li>There are three critical steps of a customer\u2019s purchasing decision: generating awareness, influencing consideration and driving preference. We\u2019re here to help. For FY17 we are introducing our channel marketing campaign kits \u2013 and we just posted our first one (actually, it\u2019s three: Next-Generation Firewall, Threat Prevention and Virtualized Data Center). These campaign kits are designed to help secure your next Ultimate Test Drive, a half-day workshop designed to move prospects to a product evaluation. You can access the <a href=\"https:\/\/www.paloaltonetworks.com\/partners\/nextwave-partner-portal\/help-me-market\/campaigns\" target=\"_blank\">Ultimate Test Drive marketing campaign kit<\/a> via the campaigns page on the Partner Portal under \u201cHelp Me Market.\u201d<\/li>\n<\/ul>\n<ul>\n<li>At Black Hat last week, Palo Alto Networks CSO, Rick Howard, participated in a CyberTECH panel discussion on securing the industrial internet of things (IIoT). Watch his video to hear his insights.<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><div class=\"styleIt\" style=\"width:500px;height:315px;\"><lite-youtube videoid=\"8o0dy35mn-k\" ><\/lite-youtube><\/div><\/p>\n<ul>\n<li>With the introduction of Traps 3.4, not only were legacy antivirus endpoint products put on notice, we have created some great content on the vertical market impact:\n<ul>\n<li><a href=\"https:\/\/www.paloaltonetworks.com\/blog\/2016\/08\/traps-v3-4-good-news-for-breach-prevention-in-government-environments\/\" target=\"_blank\">Traps v3.4: Good News for Breach Prevention in Government Environments<\/a><\/li>\n<li><a href=\"https:\/\/www.paloaltonetworks.com\/blog\/2016\/08\/traps-v3-4-new-features-help-prevent-cyberattacks-on-banks\/\" target=\"_blank\">Traps v3.4: New Features Help Prevent Cyberattacks on Banks<\/a><\/li>\n<li><a href=\"https:\/\/www.paloaltonetworks.com\/blog\/2016\/08\/new-traps-v3-4-features-improve-protection-in-healthcare-environments\/\" target=\"_blank\">New Traps v3.4 Features Improve Protection in Healthcare Environments<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>Palo Alto Networks invented the Next-Generation Firewall and then made it a key component of the industry\u2019s first, fully-integrated Next-Generation Security Platform. Read this <a href=\"https:\/\/www.paloaltonetworks.com\/blog\/2016\/08\/not-all-next-generation-firewalls-are-created-equal\/\" target=\"_blank\">blog<\/a> to ensure our mutual customers are getting a true Next-Generation Firewall.<\/li>\n<\/ul>\n<ul>\n<li>With a new fiscal year upon us, it\u2019s time to make some new fiscal year resolutions. How about becoming an active member of the <a href=\"https:\/\/www.securityroundtable.org\/\" rel=\"nofollow,noopener\"  target=\"_blank\">Security Roundtable Community<\/a>?<\/li>\n<\/ul>\n<p>What topics would you like the scoop on next? Let us know by commenting on this blog.<\/p>\n<p>*To access content on the Partner Portal you must be a Palo Alto Networks NextWave channel partner and have a valid user name and password.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sit back and relax. Let us do the information gathering and give you the channel scoop.<\/p>\n","protected":false},"author":143,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1514,78],"tags":[166,145,1499,778,407],"coauthors":[1373],"class_list":["post-16840","post","type-post","status-publish","format-standard","hentry","category-channel-scoop","category-partners","tag-black-hat","tag-next-generation-firewall","tag-securityroundtable-org","tag-traps","tag-ultimate-test-drive"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/origin-researchcenter.paloaltonetworks.com\/blog\/wp-json\/wp\/v2\/posts\/16840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/origin-researchcenter.paloaltonetworks.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/origin-researchcenter.paloaltonetworks.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/origin-researchcenter.paloaltonetworks.com\/blog\/wp-json\/wp\/v2\/users\/143"}],"replies":[{"embeddable":true,"href":"https:\/\/origin-researchcenter.paloaltonetworks.com\/blog\/wp-json\/wp\/v2\/comments?post=16840"}],"version-history":[{"count":1,"href":"https:\/\/origin-researchcenter.paloaltonetworks.com\/blog\/wp-json\/wp\/v2\/posts\/16840\/revisions"}],"predecessor-version":[{"id":16843,"href":"https:\/\/origin-researchcenter.paloaltonetworks.com\/blog\/wp-json\/wp\/v2\/posts\/16840\/revisions\/16843"}],"wp:attachment":[{"href":"https:\/\/origin-researchcenter.paloaltonetworks.com\/blog\/wp-json\/wp\/v2\/media?parent=16840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/origin-researchcenter.paloaltonetworks.com\/blog\/wp-json\/wp\/v2\/categories?post=16840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/origin-researchcenter.paloaltonetworks.com\/blog\/wp-json\/wp\/v2\/tags?post=16840"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/origin-researchcenter.paloaltonetworks.com\/blog\/wp-json\/wp\/v2\/coauthors?post=16840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}