Today’s workforce is more distributed than ever. Hybrid workers, remote workers and contractors are using sensitive data in SaaS, web, email and GenAI applications, blurring the lines on where work is happening. This flexibility enables employees and contractors to work productively. But it also introduces significant risk of both intentional and unintentional data loss, creating a complex and challenging landscape for data security.

Prisma^Ⓡ Access Browser helps organizations secure data in the modern workspace across all applications and traffic with Enterprise Data Loss Prevention, granular user controls and visibility into user activities on any device.

The Current Landscape

Traditional data security tools are often reliant on inline traffic decryption, agents and APIs. This reliance means they can’t:

• Secure data across all applications and traffic. 64% of web traffic remains encrypted. Although some solutions can decrypt traffic for inspection, many traffic remains encrypted due to privacy concerns and technically undecryptable protocols like QUIC, ECH and WebSocket. Because of this, most traffic remains unprotected, creating security blind spots where threats may hide and user activity remains unaccounted.
• See how data is being used. Most tools lack visibility and control over sensitive data use within applications, such as uploads, downloads, copying, pasting, clipping things to the clipboard, posting, printing, sharing and others. Without this context, how would organizations accurately assess risks to data and determine the best course of action?
• Implement granular zero trust controls. No visibility into how data is used makes it difficult to prevent data risks without hindering productivity. Traditional tools cannot provide effective context-aware controls, resulting in insufficient prevention of risky activities, inappropriate access to information and greater risk of false positives that create end-user frustration.
• Accurately identify sensitive data. Organizations that rely solely on traditional data security tools are plagued with false positives that hinder user productivity. On average, 80% of data is unstructured in 2025, making it difficult for organizations leveraging traditional data security tools to accurately identify sensitive data.
• Quickly deploy without complexity. Setting up comprehensive data security with traditional tools is often a complex, manual process that requires extensive time and resources.

Modern Data Security Challenges Require a Shift in Focus

It’s a challenge for data security tools to keep up with new types of data. Organizations are incrementally extending protection across sprawling cloud environments where data lives and flows — from new SaaS apps to GenAI tools, AI agents and copilots. Organizations should prioritize securing data where it is actually being used and where all apps and web activity converge. In today’s modern work environment, this is the browser.

Browsers are the modern workspace, where 85% of a worker’s day is spent. Browsers are also vulnerable, with 95% of organizations reporting a security incident originating from the browser. With data being used primarily in the browser, organizations face heightened data security risks.

While browser-based protection doesn’t address every challenge, getting it right solves the most difficult and impactful problems. Organizations can start with browser-based data protection and extend this protection to a security service edge (SSE)-native data security model.

This approach will allow data protection to span networks, email services, cloud platforms, SaaS applications and on-premises repositories—including private apps—via a unified solution that provides a single policy framework, unified incident response and a single console for management and visibility.

See and Protect Anything: Secure Data Across All Applications and Devices

Palo Alto Networks Prisma Access Browser solves data security risks in the modern workspace, bringing built-in enterprise DLP capabilities right to where data is used to secure the workspace and protect data on any device for any user.

Prisma Access Browser solves the challenges of traditional data security tools by:

• Eliminating blind spots from encrypted traffic. The secure browser shifts data inspection from the network directly to the browser itself, providing complete visibility into all web, SaaS, GenAI and private application traffic before encryption. This enables comprehensive data security, compliance and policy enforcement. The built-in Enterprise DLP engine can enforce data security policy without violating user privacy or facing undecryptable protocols.
• Gaining visibility into user activity. Gain unmatched visibility into user activity with sensitive data on any device. Prisma Access Browser provides a unified management console with a dedicated AI security dashboard and executive reports. Capture data snippets, crucial evidence of policy violations, and most important, full session recordings for threat hunting and compliance purposes across SASE, next-generation firewalls (NGFWs) and software firewalls in addition to the browser.
• Enforcing granular control over user actions with sensitive data. Implement Zero Trust access and granular controls over user actions with continuous evaluation of context based on user identity, device posture, location and the application being used. Enable risk-based controls—like applying just-in-time (JIT) coaching or inline MFA —to prevent data risks without frustrating users or hindering productivity.
• Identifying sensitive data with high accuracy. Prisma Access Browser leverages built-in Enterprise DLP, which utilizes AI and LLMs for advanced accurate data classification with over 1,000 data classifiers. This technology goes beyond pattern recognition, comprehending content and context to accurately identify intellectual property, confidential business information and personally identifiable information.
• Quickly deploying corporate data policies organization-wide on any device. Prisma Access Browser can be downloaded and set up in only minutes, enabling organizations to deploy consistent organization-wide data security policies immediately with little complexity. Secure data from exfiltration on any device, managed and unmanaged.

Secure Data In the Browser-Based Workspace and Browse Bravely with Prisma Access Browser

Prisma Access Browser is not just preventing data leaks; its modernizing data security. It’s creating a proactive, intelligent and user-centric approach that ensures sensitive data is protected at its most vulnerable point—in the browser.

Schedule a demo today to see how Prisma Access Browser extends Enterprise DLP into the browser to stop data loss, protect sensitive information, and enable safe generative AI use so that your organization can Browse Bravely.