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Sam Rubin

Sam Rubin is Senior Vice President at Palo Alto Networks, leading consulting and threat intelligence for Unit 42 globally. Previously, Sam was an executive at The Crypsis Group before its acquisition by Palo Alto Networks in 2020. He has testified before Congress on ransomware and AI threats and served as an expert witness in cybersecurity litigation.

Blogs by Sam Rubin

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Announcement, Must-Read Articles, Reports, Threat Advisories - Advisories, Unit 42

2026 Unit 42 Global Incident Response Report — Attacks Now 4x Faster

Attackers are leveraging identity, AI, and supply chain exposure. Unit 42's Global 2026 IR Report reveals faster, broader, harder-to-contain threats.

Feb 17, 2026

By Sam Rubin

Partners, Unit 42

Unit 42 Incident Response Retainer for AWS Security Incident Response

Unit 42 and AWS launch a no-cost Incident Response Retainer for AWS Security, including 250 free hours and a 2-hour response time agreement.

Dec 02, 2025

By Sam Rubin

Announcement, Reports, Unit 42

Palo Alto Networks Named a Leader in WW Incident Response Services

Palo Alto Networks is positioned as a Leader in the IDC MarketScape: Worldwide Incident Response 2025 Vendor Assessment.

Aug 25, 2025

By Sam Rubin

Products and Services

Unit 42 Develops Agentic AI Attack Framework

Threat actors are advancing AI strategies and outpacing traditional security. CXOs must critically examine AI weaponization across the attack chain.

May 14, 2025

By Sam Rubin

Announcement, Reports, Unit 42

2025 Unit 42 Incident Response Report — Attacks Shift to Disruption

The 2025 Incident Response Report revealed that speed, sophistication and scale of attacks have reached unprecedented levels with AI-assisted threats.

Feb 25, 2025

By Sam Rubin

Blogs by Sam Rubin

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Predictions, Unit 42

Unit 42 Predicts the Year of Disruption and Other Top Threats in 2025

As part of Palo Alto Networks 2025 predictions, read on to uncover Unit 42’s insights on what to expect in the coming year.

Nov 21, 2024

By Sam Rubin

Announcement, Company & Culture

Palo Alto Networks Advises U.S. Government on AI and Cybersecurity

Testimony before the Energy and Commerce Committee in the House of Representatives on the critical role of artificial intelligence (AI) in cybersecurity defense.

Nov 28, 2023

By Sam Rubin

Products and Services

Unit 42 Develops Agentic AI Attack Framework

Threat actors are advancing AI strategies and outpacing traditional security. CXOs must critically examine AI weaponization across the attack chain.

May 14, 2025

By Sam Rubin

Announcement, Reports, Unit 42

Palo Alto Networks Named a Leader in WW Incident Response Services

Palo Alto Networks is positioned as a Leader in the IDC MarketScape: Worldwide Incident Response 2025 Vendor Assessment.

Aug 25, 2025

By Sam Rubin

Announcement, Reports, Unit 42

2025 Unit 42 Incident Response Report — Attacks Shift to Disruption

The 2025 Incident Response Report revealed that speed, sophistication and scale of attacks have reached unprecedented levels with AI-assisted threats.

Feb 25, 2025

By Sam Rubin

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Sam Rubin

Announcement, Must-Read Articles, Reports, Threat Advisories - Advisories, Unit 42

Partners, Unit 42

Announcement, Reports, Unit 42

Announcement, Reports, Unit 42

Predictions, Unit 42

Announcement, Company & Culture

Announcement, Reports, Unit 42

Announcement, Reports, Unit 42

Get the latest news, invites to events, and threat alerts

Get the latest news, invites to events, and threat alerts

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