* [Blog](https://origin-researchcenter.paloaltonetworks.com/blog) * [Palo Alto Networks](https://origin-researchcenter.paloaltonetworks.com/blog/corporate/) * [Events](https://origin-researchcenter.paloaltonetworks.com/blog/category/events/) * Listen: 5 Strategies to I... # Listen: 5 Strategies to Increase Revenue Using Marketing Analytics [](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Forigin-researchcenter.paloaltonetworks.com%2Fblog%2F2014%2F08%2Flisten-5-strategies-increase-revenue-using-marketing-analytics%2F) [](https://twitter.com/share?text=Listen%3A+5+Strategies+to+Increase+Revenue+Using+Marketing+Analytics&url=https%3A%2F%2Forigin-researchcenter.paloaltonetworks.com%2Fblog%2F2014%2F08%2Flisten-5-strategies-increase-revenue-using-marketing-analytics%2F) [](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Forigin-researchcenter.paloaltonetworks.com%2Fblog%2F2014%2F08%2Flisten-5-strategies-increase-revenue-using-marketing-analytics%2F&title=Listen%3A+5+Strategies+to+Increase+Revenue+Using+Marketing+Analytics&summary=&source=) [](https://www.paloaltonetworks.com//www.reddit.com/submit?url=https://origin-researchcenter.paloaltonetworks.com/blog/2014/08/listen-5-strategies-increase-revenue-using-marketing-analytics/&ts=markdown) \[\](mailto:?subject=Listen: 5 Strategies to Increase Revenue Using Marketing Analytics) Link copied By [Chad Berndtson](https://www.paloaltonetworks.com/blog/author/cberndston/?ts=markdown "Posts by Chad Berndtson") Aug 18, 2014 1 minutes [Events](https://www.paloaltonetworks.com/blog/category/events/?ts=markdown) [Crimson Marketing](https://www.paloaltonetworks.com/blog/tag/crimson-marketing/?ts=markdown) [podcast](https://www.paloaltonetworks.com/blog/tag/podcast/?ts=markdown) Is your corporate marketing all that it can be? Is it an active contributor to your organization's sales pipeline? If you're not taking advantage of data science and diving deep into the rich "data lake" available to you, you're missing the boat on what's going to define successful marketers in the future. ![R\_Bonvanie\_1](https://www.paloaltonetworks.com/blog/wp-content/uploads/2014/08/R_Bonvanie_1-230x322.jpg) Palo Alto Networks Chief Marketing Officer Rene Bonvanie is currently featured with Crimson Marketing on a podcast examining five uses of marketing analytics to increase revenue. Have a listen, and let us know what you're doing to be a next-generation marketer! Listen to the podcast [here](http://crimsonmarketing.com/rene-bonvanie-palo-alto-networks-cmo-5-strategies-increase-revenue-using-marketing-analytics-podcast/). *** ** * ** *** ## Related Blogs ### [Events](https://www.paloaltonetworks.com/blog/category/events/?ts=markdown), [Security Platform](https://www.paloaltonetworks.com/blog/category/security-platform/?ts=markdown) [#### Security Operations Under Fire Inside Black Hat's NOC](https://origin-researchcenter.paloaltonetworks.com/blog/2025/09/security-operations-inside-black-hats-noc/) ### [Points of View](https://www.paloaltonetworks.com/blog/category/points-of-view/?ts=markdown), [Predictions](https://www.paloaltonetworks.com/blog/category/predictions/?ts=markdown) [#### The Challenge of Cybersecurity Frenemies and Collaboration](https://origin-researchcenter.paloaltonetworks.com/blog/2025/08/cybersecurity-frenemies-collaboration/) ### [AI Security](https://www.paloaltonetworks.com/blog/category/ai-security/?ts=markdown), [Interview](https://www.paloaltonetworks.com/blog/category/interview/?ts=markdown) [#### Security by Design --- UX and AI in Modern Cybersecurity](https://origin-researchcenter.paloaltonetworks.com/blog/2025/07/security-by-design-ux-ai-modern-cybersecurity/) ### [AI Application Security](https://www.paloaltonetworks.com/blog/network-security/category/ai-application-security/?ts=markdown), [Events](https://www.paloaltonetworks.com/blog/category/events/?ts=markdown) [#### Securing AI at Google Cloud Next with AI Runtime Protection](https://origin-researchcenter.paloaltonetworks.com/blog/network-security/securing-ai-at-google-cloud-next-with-ai-runtime-protection/) ### [AI Security](https://www.paloaltonetworks.com/blog/category/ai-security/?ts=markdown), [Events](https://www.paloaltonetworks.com/blog/category/events/?ts=markdown) [#### Learn How to Secure Your AWS Workloads at AWS re:Invent 2024](https://origin-researchcenter.paloaltonetworks.com/blog/network-security/learn-how-to-secure-aws-workloads-aws-reinvent-2024/) ### [Events](https://www.paloaltonetworks.com/blog/category/events/?ts=markdown), [News \& Events](https://www.paloaltonetworks.com/blog/sase/category/news-events/?ts=markdown) [#### Ride the Next Wave of AI-Powered SASE at AWS re:Invent 2024](https://origin-researchcenter.paloaltonetworks.com/blog/sase/ride-the-next-wave-of-ai-powered-sase-at-aws-reinvent-2024/) ### Subscribe to the Blog! 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